Forrester Research predicts that interactive marketers will prove the value of social media marketing in 2010, leading with insight at the C-level and pushing deep metrics and relevant data into other departments. The goal is to establish long-term strategies, budgets, and measurement practices. INDUSTRY11 is uniquely positioned to guide and advise on all elements of your new or existing SMM endeavors.

• Focus on outbound messaging in addition to consult with sales, customer service, and human resources on how your brand must be communicated in every consumer interaction, every tweet, and every touchpoint
• Fashion programs that are seamless with the actual product and service experience beyond the imagination of creative messages
• Respond to and be part of the ever-changing dialog with consumers, not plan bursts of communication on a yearlong calendar
• Look beyond the quantity of friends, page visits, eyeballs, readers, and viewers to measure changes in consumer attitude and intent
• Listen to and engage customers one to one
• Build relationships and not campaigns
• Create experiences not impressions
• Earn media and not buy it