The David Project
After review of the current business branding and outward facing print and electronic collateral it is clear The David Project needed a new, relevant, and modern identity. This new branding will enable The David Project to garner greater respect and professionalism with its target audiences and to reach its new goals by changing existing negative associations while further increasing global awareness. The current communication offerings appear fragmented, excessive and in need of structure and pruning. INDUSTRY11 will create a cohesive identity and common message delivered with a current, youth-oriented slant. We will deliver flexible design pieces with a new tone and of one voice.
Through our partnership with The David Project, INDUSTRY11 will introduce The David Project to the strengths of world class design and experienced communication consulting that will empower them to compete at the highest level to attract and ultimately gain new leaders, educators and donors. Not only will INDUSTRY11 lead this charge along with the decision makers at The David Project, we will raise the agency’s outward profile to an approachable yet highly professional standing in the community in which it both resides and serves.
Content | Deliverables
- Through our partnership with The David Project, INDUSTRY11 will put in place the following deliverables to achieve the aformentioned goals.
- Corporate Branding and User Specifications for an international audience
- Corporate Identity System
- Website Design & Development based on the WordPress Platform
- CMS Theming/Design to incorporate Brand/Image
- Set up Google Analytics and Tracking (analytics)
- Supporting Brochure, Postcard concept, design, and prepress production
