THE CLIENT SURVEY
Client input is the foundation on which a successful web presence is built. This survey will help you articulate and identify the overall goals of your site design/redesign, mobile strategies, and overall objective of your marketing hub. INDUSTRY11 has including specific questions regarding message, audience, content, look and feel, and functionality. Each key decision-maker should fill out his or her own survey, answer each of the questions in a thorough but brief and clear manner, and add any additional notes or comments at the end of the survey. When finished, all compiled information should be emailed back to Richard Francey at rich@industry11.com.
Thank you.
General Information
1.What is the name of your company and your current (or intended) URL?
2. Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.
3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (i.e., PR launch, tradeshow, annual report)?
Current Site (if applicable)
1. Do you feel your current site promotes a favorable user experience? Why or why not?
2. What specific areas of your current site do you feel are successful? Why are they successful?
3. What shortcomings exist with the current site, and what three things would you change on the site today if you could?
4. How important is it to maintain your current look and feel, logo, and branding?
Reasons for Design/Redesign
1. What are the main reasons you are designing/redesigning your site (new business model, outdated site, expanded services, different audience, platform change, addressing new mobile market)?
2. What are your primary online business objectives with the site design/redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and more or fewer customer service calls.) Please discuss both long- and short-term goals.
3. What is the main business problem you hope to solve with the site design/redesign? How will you measure the success of the solution?
4. What existing strategy (both on- and offline) is in place to meet the new business objectives?
Audience/Desired Action
1. Describe a typical user coming to your site. How often is the user online, and what does he generally use the web for? How old is the user and what does he do for a living? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate. Please provide any analytical reports you may have for the past year)
2. What is the primary “action” the user should take when coming to your new site (make a purchase, become a member, search for information, agency specific action)?
3. What are the key reasons why the target user chooses your company’s products and/or services (cost, service, value)?
4. How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?
Perception
1. Use a few adjectives to describe how the user should perceive the new site and your Brand. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
3. How does your company differentiate itself from competitors or parallel agencies? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
4. List the URLs of any sites you find compelling. What specifically do you like about these sites? How do you think these could translate to your new site and what problem will they solve?
Content
1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?
2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?
3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, and so on).
4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed design/redesign?
Technology
1. What is your target platform and browser (if you know)?
2. Are there specific technologies (Flash, DHTML, JavaScript, HTML5, Ajax, Json, etc..) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.
3. Have your thought about a mobile device strategy? What is it and how do currently address the millions of mobile device users with your site?
3. Will you have database functionality (dynamic content generation, search capabilities, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.
4. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.
5. Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.
6. Where is your site currently hosted? Are you happy with the speed and support from your ISP Hosting solution? Are you on a shared server or a VDS or DS? Should you be?
Marketing/Updating
1. How do most people find out about your current website? What methods of distributing the URL already exist within the company?
2. Briefly, what are your short-term marketing plans (specifically, for the site design/redesign and the 12 months following launch)?
3. Do you have an existing or planned marketing strategy in mind to promote this site design/redesign? If so, please describe.
4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
Search Engine Optimization
1. Do you have a plan in place? If so, please describe. Has your site been search engine optimized (SEO)? Are you happy with the results? What actions do you have in place to drive exposure of your site and services online and in today’s social web (SMM)? Please explain.
Additional Notes/Comments
Please take as much space as you need. If a questions has you thinking you need more of our services just ask and we can update or amend your original proposal.
